AutoConversion exists to serve small businesses with B2B Sales & Marketing, specifically in the form of media production, advertising, and technology.
Through our unique hybrid approach to conversational marketing, we are able to assist small businesses to increase their exposure on the web, spark interest in their brand, and ultimately generate demand for their product.
By procuring information and ideas that appeal to medialytes and business technology professionals, the AutoConversion Blog serves not only as a platform for us to reach people, but also a platform for our clients to benefit from as well.
Founder & CEO / Editor
The driving force behind AutoConversion is Ryan Gerardi.
In 2006, Gerardi began experimenting with blogging by launching BlogPro Automotive. As COO of HomeNet, one of the fastest-growing Automotive SaaS companies at the time, this proved controversial, but within a year, the blog became the basis by which Gerardi would form AutoConversion, which at the time was to provide Blog Marketing and SEO for Auto Dealers.
In 2010, Gerardi introduced AutoConverse.com, which was initially designed to be a social commerce platform for auto shoppers, owners, and enthusiasts to interface with dealers, service centers, and suppliers on a mutually transparent platform. The idea never took off and after 18 months, Gerardi sunset the concept and began working with other startup firms such as HookLogic, SOCIALDEALER, and 3 Birds Marketing.
In 2015, Gerardi revived AutoConversion to join forces with DealerRefresh and introduce Sponsored Content Advertising. In 2017, Gerardi helped to launch several new media platforms on DealerRefresh, which became the sandbox for AutoConversion’s current media platform – AutoBurst Media.
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