Unlike automotive brands who are thriving in social media, dealers and service centers are not truly achieving any sort of verifiable ROI with their own social media efforts. Social media is a terrific tool for…Read More
The fallout for Volkswagen in Europe and the USA due to last year’s scandal reaches far and wide across multiple aspects of the auto industry and consumer markets. As a result, key learnings have been…
Just read an article on The Truth About Cars website which expounds on the idea that millennials do not use social media to shop for cars. The article is in reference to an AutoTrader.com study…
An infographic was recently published by Unmetric that reveals how auto makers are fairing in Social Media. Data was compiled in May 2013 due to insight that the auto industry was driving 7x more engagement…
Automotive sales trainers Terry Lancaster and Fran Taylor discuss the 7 reasons why social selling is more effective than waiting around for the “up bus” and arguing over who gets the good leads, when the good leads are out in the real world.
Join us at the 10th Annual DrivingSales Executive Summit 2019 for sit-down interviews in the mezzanine with your favorite thought leaders and personalities across the automotive industry. Use this FB Event to network and collaborate with others interested leading up to the event, at the event, and beyond. Stay informed via SMS by texting DSES to 555888.
Announcement about several new developments coming in Season 5 of the Mobility Tech & Connectivity Show: New Name, Co-Hosts, and new member options, all brought to you exclusively by AutoBurst Media as we continue exploring people, ideas, and technologies that influence how we are connected and the way we get around.
People prefer to do business with people they know, like, and trust. That’s nothing new. But today, you possess the greatest device in the history of the universe for making friends and building trust. It’s probably in your hands right now… your smartphone. Sign up for this free 30-minute preview of Terry Lancaster’s Social Sales Training Workshop for Auto Retail Sales Pros and save 20% off registration.
Podcast and video blog featuring a conversation with Dane Saville, Brand and PR Manager for Reunion Marketing and Host of KPI Cafe – an Automotive B2B Media Strategy designed to create brand awareness and influence for Dane’s company.
Video blog that features Ryan Gerardi’s interview with Terry Lancaster on the Get Ya Some Radio Show talking about the importance and challenge for sales professionals and B2B brands to embrace a media strategy for social selling.