AutoConversion :: Media, Advertising, and Technology for Small Business Brands

Announcements, Automotive, Events, News 2019/10/07

AutoConversion Members Get $300 Off from Navigate ‘19 Conference by CarGurus October 22 & 23 in Boston

AutoConversion is working with CarGurus to help promote the inaugural Navigate ’19 User Conference to be held in Boston on October 22nd and 23rd. As part of the promotion, CarGurus is extending a $300 discount off registration for AutoConversion Members. Additionally, CarGurus Head of B2B Marketing Ashley Karr will appear as a Guest on the AutoConverse Mobility Tech & Connectivity Show.

Redefining Success with Robb Holman and Sheri Traxlr

Announcements, Business, Leadership, Shows 2019/10/04

How Much Does YOUR Definition of Success Dictate the Decisions You Make as a Leader?

Season IV. Ep. 6 – In our sixth episode of Season 4, we welcome back Sheri Traxler – Speaker + Personal Health Coach Serving Business Owners & Executives to talk with us about the Question of the Day is: How Much Does YOUR Definition of Success Dictate the Decisions You Make as a Leader?

The Grand Convergence of Automotive and Transportation

Automotive 2019/10/02

The Grand Convergence – Where Are You in the Mix?

Part III of a 3-article series about the emergence of big tech and the convergence of industries such as automotive, big tech, and transportation. In this segment we address the importance of keeping up to date and educated on technologies, market trends, and best practices by tuning into authoritative podcasts and participating in industry events.

Automotive, Marketing, Retail 2019/09/21

Video Marketing Tip – Hosting & Distribution: “It’s All About the Data!”

One of the nice things about YouTube for advertisers is the platform’s ability to place hyper-target ads onto videos for individual viewers based on behavior. Imagine having that same capability with videos on your own website, or across third-party publications? In this video featuring Flick Fusion CEO Tim James, we discuss how the use of a video marketing platform like Flick Fusion makes it possible for auto retailers to create the same type of user experience with video on their websites, without the risk of losing visitors the way you do with embedded YouTube videos.

White Collar Therapy - Trust and Influence

Announcements, Business, Leadership, Shows 2019/09/19

How Much Does Trust Matter in Growing Your Sphere of Influence? [VIDEO]

Society today is like a microwave oven. We have grown accustomed to instant gratification, quick fixes, and the “overnight success syndrome.” Sadly, many leaders have gotten sucked right into this mentality. As a result, success…

Automotive, Opinion, Technology 2019/09/19

The Volcano of Emergence – Change is Brewing, and It’s Noisy

Article two in a 3-part series about convergence in the automotive, transportation, logistics, and mobility tech sectors. This piece reflects upon how buzzwords such as Big Data, Analytics, Attribution, AI & Machine Learning, and Digital Retailing obscure the view for auto retailers to navigate forward efficiently and profitably.

Automotive Sales Training - Terry Lancaster - Social Selling

Announcements, Automotive, Tips & Hacks, Training 2019/09/18

Two Kinds of Customers Automotive Sales People See Every Day

In this free workshop preview, we discuss the two kinds of customers that automotive sales people see every day, and how you as an automotive sales professional can get more reviews, more referrals, and more repeat business by building better, stronger, more authentic relationships – online and in person.

Automotive Warranty Management Summit 2019

Announcements, Automotive, Events 2019/09/11

2019 Automotive Warranty Management Summit – October 22 & 23 – Exclusive Event for OEMs, Dealers, and Tier Suppliers

In the car business, much attention is placed on the sale of new and used cars. But behind the scenes and in and around this process lies an entirely essential and lucrative business – Automotive…

White Collar Therapy - Self-Fulfilling Prophecy

Business, Shows 2019/09/08

How much does self-fulfilling prophecy matter in our life work?

In this episode of the White Collar Therapy Show, we plan to talk about how much self-fulfilling prophecy matters in our life work, a subject that comes up in Chapter 7 of the book ‘Lead the Way’ by the show’s host – Robb Holman. Robb will be talking with myself and Mike Phillips for episode number 4 of Season IV to kick off the second half of the season.

The Underbelly of Convergence by Ryan Gerardi

Automotive, Opinion 2019/08/27

The Underbelly of Convergence – Why You Need to Look Ahead – Part 1 of 3

In Part 1 of our 3-part series about Larry, the unassuming young professional who accidentally gets caught up in the auto industry, we see the pretext of complacency and apathy and the importance of always looking ahead.

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