What’s necessary for any retail or service-based industry like dealerships is a complete understanding of where their traffic comes from. While every marketing tool can be tracked and monitored individually – at least, at a high level – it’s extremely time consuming. Aggregating touch point data can assist dealers in understanding where their customers are coming from.Read More
Another installment of our comprehensive video marketing series. In this piece we explain the consequences of using YouTube to host videos on your retail website and the benefits of hosting your own videos with a host provider designed to let you own the data and control the shopper experience through the use of video.
Season 4 Finale of the White Collar Therapy and Leadership Show featuring Mike Phillips, Robb Holman, Ryan Gerardi, Sheri Traxler, and Terry Lancaster. Episode 7 will mark the first time where all 5 co-hosts come together to reflect on Season 4 and project on what’s to come in Season 5. We will also engage in authentic and purpose-driven conversation surrounding special moments, surprises, and golden nugget leadership takeaways.
AutoConversion is working with CarGurus to help promote the inaugural Navigate ’19 User Conference to be held in Boston on October 22nd and 23rd. As part of the promotion, CarGurus is extending a $300 discount off registration for AutoConversion Members. Additionally, CarGurus Head of B2B Marketing Ashley Karr will appear as a Guest on the AutoConverse Mobility Tech & Connectivity Show.
Season IV. Ep. 6 – In our sixth episode of Season 4, we welcome back Sheri Traxler – Speaker + Personal Health Coach Serving Business Owners & Executives to talk with us about the Question of the Day is: How Much Does YOUR Definition of Success Dictate the Decisions You Make as a Leader?
Part III of a 3-article series about the emergence of big tech and the convergence of industries such as automotive, big tech, and transportation. In this segment we address the importance of keeping up to date and educated on technologies, market trends, and best practices by tuning into authoritative podcasts and participating in industry events.
One of the nice things about YouTube for advertisers is the platform’s ability to place hyper-target ads onto videos for individual viewers based on behavior. Imagine having that same capability with videos on your own website, or across third-party publications? In this video featuring Flick Fusion CEO Tim James, we discuss how the use of a video marketing platform like Flick Fusion makes it possible for auto retailers to create the same type of user experience with video on their websites, without the risk of losing visitors the way you do with embedded YouTube videos.
Society today is like a microwave oven. We have grown accustomed to instant gratification, quick fixes, and the “overnight success syndrome.” Sadly, many leaders have gotten sucked right into this mentality. As a result, success…
Article two in a 3-part series about convergence in the automotive, transportation, logistics, and mobility tech sectors. This piece reflects upon how buzzwords such as Big Data, Analytics, Attribution, AI & Machine Learning, and Digital Retailing obscure the view for auto retailers to navigate forward efficiently and profitably.
In this free workshop preview, we discuss the two kinds of customers that automotive sales people see every day, and how you as an automotive sales professional can get more reviews, more referrals, and more repeat business by building better, stronger, more authentic relationships – online and in person.