This week on the Mobility Tech & Connectivity Show, we discuss the impact of TikTok being banned in the US and the potential Microsoft buyout. We also take a deep dive with our Special Guest for the day – Steve Greenfield from Automotive Ventures, into how “Digital Retailing” (or Remote Retailing) players may benefit from the pandemic in the long-term. Plus, it’s Used Car Week on the show and we have a panel discussion lined up to look at the state of the used car business and key developments.
In this session, we talk at length about how increased competition is driving a need for better data and a focused marketing strategy. The first segment focuses on CPO sales forecasts and pricing, and the impact that OEMs have on the market. The second segment focuses on how Google My Business can be utilized to help sell more used cars.
Join Stu Zalud, Eric Miltsch, Guy Campbell, and Laurie Foster as they meet for this month’s Used Car Marketing Roundup to talk about rising inventories, auctions trends, top selling models, and ways used car managers can navigate today’s disrupted marketplace.