In this session, we talk at length about how increased competition is driving a need for better data and a focused marketing strategy. The first segment focuses on CPO sales forecasts and pricing, and the impact that OEMs have on the market. The second segment focuses on how Google My Business can be utilized to help sell more used cars.
As we enter into the second full month of a global shutdown, one where the difference between being classified as an essential or non-essential business could mean life or death for many dealerships, one thing is clear – the need to adapt is critical.
Join Stu Zalud, Eric Miltsch, Guy Campbell, and Laurie Foster as they meet for this month’s Used Car Marketing Roundup to talk about rising inventories, auctions trends, top selling models, and ways used car managers can navigate today’s disrupted marketplace.