Two animated guys with incredible personalities – Mat Koenig and Frank J Lopes, both equipped with opinions and ammo to boot, team up to share highlights from the recent Rockstar Auto Conference and the 25th Digital Dealer Conference and Expo. We also talk about the speculated ‘automotive downturn’ being discussed in circles across the industry.
Tweet Margin compression. You could say it’s an industry buzzword. However, it’s been a topic of discussion for a few years now. Profits in new cars are effectively gone for good. And they have been…
Tweet Customer loyalty is often a topic that garners attention…but usually in theory, though, not always in practice. Sure, we can talk about loyalty programs and incentives to retain customers, but what if we’re missing…
Tweet Branding in Auto Retail can be a complicated subject. Auto makers have a brand to think about, as do dealers (or retailers). And individual sales professionals do as well. So, when a household name…
Tweet Personal branding in car sales is not a new idea. Car sales professionals have been focused on their personal brand since the days of Madman Muntz. But with today’s technology and changing landscape of…
Tweet Facebook Advertising is of growing importance for auto retailers. So too is effective and personalized video. In July 2018, Dealers United announced it would be acquiring What’s Next Media, which provides dealerships with automotive…
Tweet This is a preview of our conversation about ‘Car Barker Ads’ with Paul J Daly from the Dealers Compressed Podcast. It was recorded in July 2018 on the Live Weekly Broadcast – AutoConverse ON AIR….
Equipped with the ability to identify your website’s highest value users, dealers now have a new ability. The ability to determine which traffic sources and advertising partners are providing highest value users.
