This week on the Mobility Tech & Connectivity Show we are focused on the used car business. Kicking things off will be myself and Jay as we run through recent developments in the used car business, including an update on the Hertz bankruptcy (see below). Also…KAR posts $32M net loss in Q2, but CEO expected worse; KAR Global to buy BacklotCars for $425 million; Ohio approves tax credit for Carvana distribution center near Cleveland; Cherokee Media Group’s All-Digital Used Car Week Set for November
Auto Retail Marketing
This week on the Mobility Tech & Connectivity Show we will be talking about video marketing with our Special Guest Adam Thrasher from 34 Fire, who works with local businesses to help them stand out from the competition, primarily through the use of VIDEO.
Final live panel discussion to previewing NADA Show 2020 where we discussed the influence that Exhibitors and Allied Industry Attendees have on the Dealer Experience. Leading off the discussion we looked at a new dealer website that features uncommon and unprecedented components not normally demonstrated by dealership websites. There is also brief mention of Coronavirus concerns.
With the NADA Show right around the corner, dealers (a.k.a. auto retailers) across the globe are preparing for the annual journey to the U.S.A (or Las Vegas this year) to partake in the franchise industry’s largest event. Chock full of educational opportunities, networking activities, and exhibiting, the NADA Conference & Expo, being held this year from February 14-17, is always a highly anticipated event. Which is why we are devoting this month’s Advanced Auto Retail Marketing Webcast Panel to preview this year’s conference & expo.
What’s driving steady used car sales year-over-year? Find out in this live web chat as we round up year 2019 an look ahead at what’s important in the years to come, particularly the role that the shopper experience itself plays in the used car shopping experience.
By inviting real-world consumers – auto shoppers and owners – to share their stories, dealers, vendors, agencies, and manufacturers will have a chance to hear real stories from actual people about their experiences. Not as a customer review and not as a testimonial, but as an actual sit-down tell tale.
Join Stu Zalud, Eric Miltsch, Guy Campbell, and Laurie Foster as they meet for this month’s Used Car Marketing Roundup to talk about rising inventories, auctions trends, top selling models, and ways used car managers can navigate today’s disrupted marketplace.
Live web chat with Micah Birkholz, Bill Sattree, Chris Sondesky, and Mike Correra about geo-fencing and consumer experience and showroom conversion.
In this virtual panel discussion we bring several fixed operations specialists to the table – Jarrod Kilway from Germain Automotive Partnerships, Ed Roberts from Bozard Ford Lincoln, Owen Moon from FIXED OPS DIGITAL, and Greg Noonan – Fixed Operations Consultant to talk about the importance of taking control of your recall business.
This month on our Used Car Marketing Dealer Strategy Session: TrueCar has a new Auto Buying Program with Kroger; Manheim Used Vehicle Index posts first year-over-year decline in 33 months; Top selling units per market, and startups see opportunity for disruption in used-vehicle space.