Personal branding in car sales is not a new idea. Car sales professionals have been focused on their personal brand since the days of Madman Muntz. But with today’s technology and changing landscape of the…
Listen to the Complete Conversation Same Ole Auto Shopper Journey Despite all the talk and new technology, the auto shopper journey today is not much different from how it was in the yesteryears. Yes we…
Customer Loyalty and Rewards Programs Customer loyalty programs have become mainstream in recent years with retailers. From Starbucks to Sears, retailers are finding ways to incentivize and reward customers for their repeat business. But do…
Facebook Advertising is of growing importance for auto retailers. So too is effective and personalized video. In July 2018, Dealers United announced it would be acquiring What’s Next Media, which provides dealerships with automotive video…
Automotive B2B content marketing is a fascinating and competitive space. A good formula for success involves different types of content, ranging from journalism to commercialism. A good formula also involves a mixture of mediums. Broadcasting…
Two significant developments unfolded this past month in the mobility and connectivity space. On the mobility front, Cox Automotive acquires Clutch Technologies. On the tech side of things, CDK announced its new partnership with Lyft…
This is a preview of our conversation about ‘Car Barker Ads’ with Paul J Daly from the Dealers Compressed Podcast. It was recorded in July 2018 on the Live Weekly Broadcast – AutoConverse ON AIR. For…
Here is your monthly installment of Chris K Leslie & Ryan Gerardi opining and analyzing on key conversations and developments in the auto and tech industries. In this episode, we talk in depth about what…
Online vehicle purchases today make up for less than 2% of all vehicles purchased in the USA, yet we know that consumers like and want more of the convenience that tools today make possible for…
With car sharing and ride sharing services on the rise, and no every sign pointing to continued growth in supply and demand, Peugeot parent company PSA introduced last year the Free2Move Mobility App in Europe,…
