Tweet Most dealerships know about the warranty reimbursement process available through OEMs, but not all dealerships take advantage of it. Some think it muddies the relationship between the OEM and the dealership, others think it’s…
In this session, we talk at length about how increased competition is driving a need for better data and a focused marketing strategy. The first segment focuses on CPO sales forecasts and pricing, and the impact that OEMs have on the market. The second segment focuses on how Google My Business can be utilized to help sell more used cars.
A mashup of conversations about fixed operations from January through March that reveals how undetected COVID-19 was and how quickly it became the unassuming disruptor that it was. In it we review the online auto parts business of 2019, hear how dealers recruit and develop service technicians, and we see first-hand how dealers are adopting COVID-19 protocols and safety measures.
As we enter into the second full month of a global shutdown, one where the difference between being classified as an essential or non-essential business could mean life or death for many dealerships, one thing is clear – the need to adapt is critical.
Tweet When you’re operating a service and parts department day in and day out, year after year, it can be difficult to see things about your business from an outside perspective. You service vehicles and…
Final live panel discussion to previewing NADA Show 2020 where we discussed the influence that Exhibitors and Allied Industry Attendees have on the Dealer Experience. Leading off the discussion we looked at a new dealer website that features uncommon and unprecedented components not normally demonstrated by dealership websites. There is also brief mention of Coronavirus concerns.
Live webcast featuring a conversation with 321 Ignition Founder & CEO Lyamen Savy talking about what’s wrong with auto retail website platforms today and why and how today’s automotive consumer needs a mobile-first consumer-centric experience.
With the NADA Show right around the corner, dealers (a.k.a. auto retailers) across the globe are preparing for the annual journey to the U.S.A (or Las Vegas this year) to partake in the franchise industry’s largest event. Chock full of educational opportunities, networking activities, and exhibiting, the NADA Conference & Expo, being held this year from February 14-17, is always a highly anticipated event. Which is why we are devoting this month’s Advanced Auto Retail Marketing Webcast Panel to preview this year’s conference & expo.
What’s driving steady used car sales year-over-year? Find out in this live web chat as we round up year 2019 an look ahead at what’s important in the years to come, particularly the role that the shopper experience itself plays in the used car shopping experience.
By inviting real-world consumers – auto shoppers and owners – to share their stories, dealers, vendors, agencies, and manufacturers will have a chance to hear real stories from actual people about their experiences. Not as a customer review and not as a testimonial, but as an actual sit-down tell tale.