New Carmax Survey Indicates that Quality is #1

A new Carmax survey indicates some interesting trends in the automotive industry, and, now more than ever, consumers seem most concerned with quality.  The survey contacted over 1,000 adult Americans and was conducted between Aug. 19 and Aug. 22.  The survey, conducted via telephone, asked consumers, “Which of the following factors most influences your car-buying decision?”

Quality was the number one concern for new and used vehicle purchases for both males and females, with 43 percent of males and 34 percent of females stating that the quality of a vehicle model was their greatest influence.  Interestingly, a similar survey conducted online one year ago found that the number one influence for females was not quality, but price.

When asked about the survey, vice president of Carmax service operations for the Phoenix region, Rod Baker, stated, “We want consumers to get the most for their money, and buying a used vehicle is a great way to get more car for less.”  Referring to quality, Baker said, “It’s why we put our cars through a rigorous Certified Quality Inspection, checking more than 125 points to meet our high-quality standards.”

The Carmax survey breaks down as follows:

  1. 37% – Quality
  2. 28% – Price
  3. 22% – Safety
  4. 6% – Green or Environmental Factors
  5. 4% – Resale Value

About the Author

AC Jones
Auto Enthusiast and Contributor. Big fan of muscle cars and classics. I get excited by high performance automobiles and powerful engines. Also enjoy helping people with dealers. If I can be of assistance in any way do not hesitate to contact me.