Kelley Blue Book has been annually comparing automobile manufacturers and reporting the top five most-considered auto brands. Prior to this year the top five was rounded out by Japanese auto maker Nissan. But this year Korean brand Hyundai edged out Nissan for the No. 5 spot. The other 4 spots are held by:
- Ford
- Toyota
- Chevrolet
- Honda
But it seems that Toyota is on the down slide. They lost percentage points after some controversy last year. Meanwhile, Ford is swinging up. These results make me wonder what will happen next year. Will Toyota continue to decline while Hyundai continues to rise? Will Ford pull out further from the pack?
It is significant, actually, that Ford is No. 1 and Toyota is No. 2. For the longest time in the 1980s Toyota was the most liked auto brand. You’d be hard pressed to find American cars on the list in those years. But Ford and Chevrolet have improved a lot in the last 20 years and have been building better cars.
Question: Do you think Hyundai has the chutzpah to move up to fourth place any time soon?
