Automotive Marketing: Keep the Online Without Losing the Offline
In automotive marketing, it’s all about the Internet now, right? Well, yes and no: Yes: Going Online Both car buyers and car sellers are going online more than ever before. According to emarketer.com, the automotive industry spent some $5.07 billion on paid digital advertising in 2013, with that number expected to rise to $7.80 billion by 2017. Such…
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